The fist Montart Creative Works Competition, sponsored by Shanghai Montart Creative Design Co., Ltd and assisted by Apollo Culture and Arts Center of Shanghai People’s Fine Arts Publishing House, All Magazine, Shanghai Creative Industry Association and Shanghai Arts and Crafts Trade Association, started in the Montart flagship store on the Duolun Road on December, 18, 2007. Being the biggest works competition in the history of colleges and universities, this activity, with the creative them of “Creative Shanghai, Classical China”, demonstrated the art innovation through various art forms and strive for the thorough implementation of dedication spirits concerning cultural education and new generation cultivation.