The Montart Masterpieces Exhibition was held in Montart flagship store on the Duolun Road, on Octorber,18, 2007, with traditional Chinese paintings, porcelains and painted pottery of Zhang Zhi’an and Qiu Yulin on display. This exhibition, with the serial display of masterpieces as the key link, bringing masterpiece collection as the thinking, greatly enhance the popularity of Montart. The complete success of Montart Masterpieces constituted a successful step in establishing the brand image and promoting the brand value.